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August 16th, 2007 | Alexandra M.

World-wide woman takes center stage

Fashion takes center stage

After launching Armani’s new perfume Emporio Armani Diamonds, Beyonce arrived in Toronto yesterday to promote her junior apparel line Dereon. The event took place at the hip Ultra Supper Club with fans waiting for hours in line to get a glimpse at the star. The brand, named after Beyonce’s maternal grandmother Agnez Dereon, is designed for trendy young working women. Fitted dark jeans and shiny decorative prints are proeminent pieces in the collection as well as heavy gold chains, camouflage and leopard prints. The brand is available at specialty retailers across Canada.

Beyonce launching Dereon in Toronto, 15-08-2007      Beyonce launching Dereon in Toronto, 15-08-2007      Beyonce launching Dereon in Toronto, 15-08-2007      Beyonce launching Dereon in Toronto, 15-08-2007

Today, at noon, the Dreamgirl appearead the New York Macy’s for the launch of Emporio Armani Diamonds fragrance. Dressed in teal Armani tube dress, the star signed autographs for fans while posing for photographers. When asked how she finds the perfume, Beyoncé quickly replied “It’s so elegant!”.

Beyonce promoting new perfume at Macy’s NYC          Beyonce promoting new perfume at Macy’s NYC          Beyonce promoting new perfume at Macy’s NYC          Beyonce promoting new perfume at Macy’s NYC

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Topics: Fashion Scoops



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