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August 3rd, 2008 | Dina

Warner Bros to Debut Supergirl Line

The Team

I am a little confused about the way I feel about this new line. Though I am a fan of the designers involved, I am not very fond of the Supergirl theme…

Warner Bros. is moving ahead with a long-term, global Supergirl branded contemporary sportswear line. The line is designed by the trio of Shoshanna Lonstein Gruss, Alice Roi and Laura Poretzky.

While their names do not appear anywhere on the labels or the garments, all of the designers agreed their signatures are pretty clear there is a patent leather motorcycle jacket (very much inspired by Roi’s downtown aesthetic), a gingham romper (which has become a signature in Lonstein Gruss collections) and a pleated wool dress (clearly inspired by Poretzky’s uptown look).

The collection, which wholesales between $23 and $193, is being targeted to high-end department and specialty stores worldwide. Warner Bros. plans to preview the line at the MAGIC show in Las Vegas next month.

While this isn t the first Supergirl branded collection, it is by far the most aggressive, as industry sources estimate the new line could bring in about $10 million in first-year wholesale volume. Warner Bros. is known for lending its large archive of characters to fashion. Supergirl in particular has been on Junk Food T-shirts and Havaianas flip-flops, while characters from Tweety Bird to Batman have been selling on apparel at retailers ranging from Kmart to Kitson.

Superheroes in general have been a major trend in fashion. The Costume Institute at the Metropolitan Museum of Art in New York, and contemporary designer Diane von Furstenberg said Wonder Woman was the inspiration for her holiday collection.

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Topics: Designer spotlight, Fashion Scoops, Features, Street Chic, Style, Trend watch, Uncategorized

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