July 28th, 2008 | Alicia
Vera Wang to launch new fragrance: Look
The launch will take place in accordance with the opening of her new ready-to-wear fashion boutique in Soho, NY.
“It’s also making the statement that we are now a fashion house which does bridal, rather than a bridal house that does fashion. And we’re not about a skintight evening dress; we’re more artsy.“ Vera Wang also added that,
“It’s really about building on the fashion aspect of my business — it represents that desire and that energy. Look also has a bit of confidence to it, from both visual and olfactory viewpoints.”…
Look is a fresh and youthful scent, created in partnership with Firmenich, contains top-notes of mandarin, watery greens, lychee and Golden Delicious apple; a heart of lily, freesia and jasmine, and a drydown of vanilla, skin musk, oakmoss and patchouli.
The collection includes eaux de parfum sprays in three sizes — 1 oz. for $45, 1.7 oz. for $70 and 3.4 oz. for $90. There will also be an elixir version of Look, $300 for 1 oz.
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Topics: Accessories, Beauty
Tags: Fragrance, Look, Vera Wang