August 24th, 2007 | Alexandra M.

The Trumps to do jewelry

The Trumps

A few months ago, Ivanka Trump announced the launch of her high end jewelry line to be sold through her own store starting this September. Donald Trump, her father, announced that he is too venturing into the jewelry market. After real estate and reality television he is further expanding his brand by adding fine jewelry to his list of achievements. The entrepreneur partnered with jewelry manufacturer SHR, a division of M. Fabrikant & Sons, to create the Donald J. Trump Signature Fine Jewelry Collection. “People aspire to connect with my lifestyle. A collection of fine jewelry is a natural step for my brand. This collection is aspirational, elegant, and completes the dressed for success look” said Trump about his new collection, which will include diamonds, gemstones and gold. Of course, it won’t be in direct competition with his daughter’s line because the Donald J. Trump Signature Fine Jewelry Collection is aimed at men and includes bracelets, rings, money clips, cuff links and key chains. In a press release, SHR President Scott Rauch specified that “The men’s jewelry market is increasing dramatically and there is a huge void in the marketplace for branded men’s jewelry. We feel this collection will have enormous appeal to those who understand the importance of dressing for corporate success.” Prices range from $95 for a stainless steel key chain emblazoned with the Trump crest to $5,000 for a 14-karat gold onyx and diamond bracelet. We shall see how successful the Trumps will be in this industry.

Popularity: 1% [?]

Topics: Fashion Scoops

One Response to “The Trumps to do jewelry”

  1. Ivanka Trump and the Hunting Party Says:

    August 28th, 2007 at 1:51 pm

    [...] a chic emerald Delia jacket, Acne Jeans, a white Armani bag and of course a diamond bracelet from her eponymous collection. The movie premiere took place at the Paris Theater in New York City and stars Richard Gere and [...]


August 17th, 2010

MAC Upcoming Fall/Winter 2010 Collection

August 16th, 2010

Marcel Wanders for MAC collection (Winter 2010)

Your Ad Here

August 16th, 2010

Mac A Tartan Tale collection (October 2010)

August 16th, 2010

Mac Cham Pale collection (December 2010)

May 18th, 2010

Mac Cosmetics teams up with Disney for Venomous Villains collection

May 4th, 2010

Penélope Cruz is the New Face of Lancôme

Penélope Cruz is the New Face of Lancôme

September 18th, 2009

Strong shoulders are balanced by a slim fit and a sky-high hemline.

Trend watch: Architectural silhouettes