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August 3rd, 2007 | Alexandra M.

The Beyonce Diamond Experience

Beyonce Armani Ad

Last May, singer and actress Beyoncé Knowles was announced to be the face and voice of Giorgio Armani’s new perfume: Emporio Armani Diamonds, her second fragrance deal after “True Star Gold” for Tommy Hilfiger in 2004. The star performed at Armani’s Spring 2007 fashion show during London’s Fashion Week and wore his gowns at the Oscars and the Grammys. Armani Diamonds is due out this Fall after “The Beyonce Experience” North American tour, co-sponsored by L’Oreal (Armani’s beauty licensee). Don’t miss tomorrow’s performance in NYC’s Madison Square Garden. Ambassadors for the brand are expected to distribute samples to the audience.

Click here to watch Emporio Armani Diamonds commercial.

Popularity: 5% [?]


Topics: Beauty, Events



6 Responses to “The Beyonce Diamond Experience”

  1. Elaine Miller Says:

    August 5th, 2007 at 6:17 pm

    love it

  2. Venecia Rodriguez Says:

    August 7th, 2007 at 10:15 am

    I had a chance to experince the perfume Diamonds at the Beyonce concert that my I sister and I attended at continental arene and we just love it.

  3. World-wide woman takes center stage Says:

    August 16th, 2007 at 3:50 pm

    [...] launching Armani’s new perfume Emporio Armani Diamonds, Beyonce arrived in Toronto yesterday to promote her junior apparel line Dereon. The event took [...]

  4. Milan Fashion Week: Emporio Armani Says:

    September 27th, 2007 at 12:59 pm

    [...] Armani opened his younger Emporio Spring 2008 show with a screening of the new video for his latest perfume, Diamonds, which features the singer Beyoncé recreating the “Diamonds are a Girl’s Best Friend” [...]

  5. Josh Hartnett is the new face of Armani Diamonds | GlamBoulevard Says:

    May 19th, 2008 at 5:23 pm

    [...] The 29 year-old actor is set to be unveiled as the spokesperson of the Italian fashion house’s fragrance, Emporio Armani Diamonds for Men in a ceremony during Milan’s Spring/Summer fashion week next year. Beyonce is the face of the women fragrance. [...]

  6. Pizda.Net | Josh Hartnett is the new face of Armani Diamonds Says:

    May 21st, 2008 at 7:46 pm

    [...] The 29 year-old actor is set to be unveiled as the spokesperson of the Italian fashion house’s fragrance, Emporio Armani Diamonds for Men in a ceremony during Milan’s Spring/Summer fashion week next year. Beyonce is the face of the women fragrance. [...]


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