September 29th, 2008 | Jennifer Zalitack

Paris Hilton to launch her 8th fragrance: Fairy Dust


Paris Hilton


Paris Hilton is set to launch her newest scent, Fairy Dust, in collaboration with the U.S. based fragrance manufacturer, Parlux. This will be the brand’s eighth fragrance with Hilton being featured in the marketing campaign dressed as a fairy.

Fairy Dust by Paris Hilton was developed by perfumer Cecile Krakower. It features a floral scent with top notes of “sparkling prosecco accord”, pink peony and orange blossom. Other feature scents added are spring gardenia, water lily, peach nectar, patchouli, cashmere musk and vanilla cream.

The bottle will feature an engraved image of a fairy which was designed by the Parlux team and the marketing firm, Brandology.

Look out for the US ad campaign which will kick off in the November/December issues of Vogue, Lucky, Glamour, Allure, Seventeen and Cosmopolitan.

The women’s scent to set to launch next month in U.S. Department stores including Macy’s, Belk, Bon-Ton and Boscov’s. It will hit the international scene next year.


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