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June 10th, 2008 | Gemma Woodbridge

Oscar De La Renta to Showcase Fall Collection on July Vogue

The iconic American fashion house, Oscar De la Renta, will be showing their entire fall collection exclusively in Vogue’s July edition. The risky but shrewd move to upset the competition has been revealed by Alex Bolen, president and chief executive officer of Oscar de la Renta, to Fashion Week Daily. “We have delivered at least of 85 percent of our pre-fall collection, and within the next few weeks we will have delivered a major portion of the runway collection,” Bolen explained, adding that the company has had a longstanding relationship with Vogue and its editor in chief, Anna Wintour. “Our business is all about getting the early sales; our customer is all about newness. And if we can be there first, we will get those sales.”

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4 Responses to “Oscar De La Renta to Showcase Fall Collection on July Vogue”

  1. taliBan.US | 20 designers to re-create Dorothy ruby slippers in honor of 70th anniversary Says:

    July 24th, 2008 at 6:25 pm

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  2. taliBan.US | Vogue and IMG new reality show: Model Live Says:

    July 25th, 2008 at 4:18 pm

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  3. Pizda.Net | Daria Werbowy does Vogue Paris (August 2008) Says:

    July 28th, 2008 at 4:23 pm

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  4. taliBan.US | Keira Knightley does Vogue: September 2008 Says:

    August 13th, 2008 at 10:10 am

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