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May 23rd, 2008 | Claire

New Eva Mendes Calvin Klein ad makes TV execs uncomfortable

V networks have their panties in a twist over Calvin Klein’s commercials for its new fragrance, Secret Obsession. They say the TV spots are too risqué and won’t air them unless Coty (the company that makes the fragrance) makes them more G-rated. The TV ads, like the print campaign debuting in September, were shot by Steven Meisel and star Eva Mendes:

“It really taps into the secrecy of a private moment — where it’s clear that Eva is having illicit thoughts,” said Lori Singer, vice president of global marketing for the brand at Coty Prestige, “It’s somewhat up to interpretation — because of how it’s shot, and what you see and hear, and what you can’t see and hear. You hear her voice, talking about having a sexy secret.”

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Topics: Beauty

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4 Responses to “New Eva Mendes Calvin Klein ad makes TV execs uncomfortable”

  1. Pizda.Net | Model Watch: Toni Garrn Says:

    July 12th, 2008 at 11:12 pm

    [...] New Eva Mendes Calvin Klein ad makes TV execs uncomfortable [...]

  2. taliBan.US | Model Watch: Toni Garrn Says:

    July 12th, 2008 at 11:15 pm

    [...] New Eva Mendes Calvin Klein ad makes TV execs uncomfortable [...]

  3. Pizda.Net | Eva Mendes Does Interview Says:

    July 12th, 2008 at 11:17 pm

    [...] New Eva Mendes Calvin Klein ad makes TV execs uncomfortable [...]

  4. taliBan.US | Eva Mendes Does Interview Says:

    July 13th, 2008 at 1:20 am

    [...] New Eva Mendes Calvin Klein ad makes TV execs uncomfortable [...]


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