Matthew McConaughey has just launched an online store for his clothing line, j.k. livin.

Jklivinstore.com has apparel for men and women, including sweatshirts, T-shirts, accessories, infant apparel, frisbees, wristbands and much more. You can even find organic items at the virtual store.

McConaughey’s rep reportedly said that “It will be a one-stop shop for every-thing you need for the beach”.

McConaughey’s father is the man stenciled into the line’s logo, and it is said that the name takes its inspiration from the 1993 film Dazed and Confused. It is also the name if his production company and his own personal mantra.

You can expect to see more items in the next few weeks, so keep checking out jklivinstore.com. for the latest apparel and designs.

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Jennifer Zalitack
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