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November 28th, 2007 | Alexandra M.

Lydia Hearst debuts new Puma collection

Lydia Hearst Lydia Hearst debuted her second line of handbags at Puma on Wednesday morning. After designing a limited edition luxury bag with the active company for February’s New York Fashion Week, the model-socialite is redesigned the tennis racket-inspired bag for holiday at a more mainstream price and using eco-friendly materials. Next next fall, Puma and Hearst again will collaborate to launch a full fitness collection, also green and accessibly priced. Here is a short interview excerpt from this morning.

On old friends:
“I actually just had my five-year high school reunion, so I’m going to pick them up for the party. We’ve always kept in touch. I actually had a very talented class. Paul Dano was in my high school class and another one of my classmates is debuting their album next week. Some of them are getting the bag tonight!”

On red to blonde:
“For me, it’s nice to be blonde again. I’m one of the few real blondes out there these days! I did it for work though, I’m leaving next week for London. It’s just really nice to see myself in the mirror again.”

On plans for the holidays:
“I’ll be going home to Connecticut for the holidays and spending time with family and old high school friends, but I hate the snow!”

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Topics: Events, Fashion Scoops



4 Responses to “Lydia Hearst debuts new Puma collection”

  1. Mantaar » Lydia Hearst debuts new Puma collection Says:

    November 28th, 2007 at 5:25 pm

    [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptAfter designing a limited edition luxury bag with the active company for February’s New York Fashion Week, the model-socialite is redesigned the tennis racket-inspired bag for holiday at a more mainstream price and using eco-friendly … [...]

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    February 11th, 2008 at 10:56 pm

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