August 4th, 2008 | Bailey
Lavender Label (by Vera Wang) expands to launch shoes
Vera Wang’s Lavender Label has signed a three-year shoe license with Brown Shoes, set to launch in 2009. The collection, targeting the Lavender Label cliental, will include a full lifestyle of shoes, offering flats, espadrilles, sandals, clogs, pumps, and boots.
This expansion of the label intensifies Wang’s focus on accessories. Other non-clothing options under the label include fragrence, home, eyewear, fine papers and a line of handbags and other small leather goods, launching this spring.
“Clearly, with the Lavender Label apparel business growing at the pace it has, we felt that extending into accessories, especially shoes, is such an important component to not only complement apparel, but really help fuel growth for the overall brand,” said Susan Sokol, president of Vera Wang Apparel.
Sokol estimated that, within the next five years, accessories could account for 60 percent of the line’s volume. According to industry estimates, the shoe collection is expected to garner $35 million to $40 million at wholesale in the next three years.
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Topics: Accessories, Designer spotlight, Fashion Scoops, Shoes
Tags: Lavender Label, Vera Wang