October 11th, 2008 | Niki
Julia Stegner for Maybelline’s ‘Lash Stiletto’ mascara
Maybe she’s born with it, maybe it’s Maybelline. The newest mascara, Lash Stiletto, is supposed to widely increase and lengthen lashes, much like a stiletto does for legs. How appropriately named.
Lash Stiletto will be available in store come January. This mascara apparently will also combines length polymers to stretch the lash and Pro-Vitamin B5 to give a black patent shine as well as a c
risscross brush designed to grip and extend lashes to allow each to get coated. Fabulous.
Julia Stegner will be featured in Lash Stiletto’s print ad campaign that will most likely enter the realm of magazine and billboard in March, and the TV ads will air at the end of January.
Lash Stiletto is very affordable, priced at $8.95!!! and, like most Maybelline brand mascaras, will be available in three shades: Very Black, Soft Black and Brownish Black.
The new mascara looks to be incremental to Maybelline’s existing mascara business, which leads the category in sales, since it represents lengthening, whereas Define-a-Lash targets separation and clump-free lashes, Great Lash is a waterproof and conditioning mascara, Volum’ Express focuses on voluming and XXL Volume & Length targets both volume and length.
I love the name. The stiletto imagery is great!
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Tags: julia stegner, Mascara