June 17th, 2009 | Alexandra M.

Jimmy Choo to design for H&M

Fashionistas who don’t want to spend $1,000 to get their Jimmy Choo shoe fix can soon turn to Swedish fashion retailer H&M, which will offer a new line of shoes at a fraction of the cost as part of a new partnership with the famed designer.

Hennes&Mauritz AB said the famed shoemaker – one of the favorite pump labels of “Sex&the City” character “Carrie” – will launch the collection in 200 H&M stores on Nov. 14, including covetable shoes and bags as well as a women’s clothing line to match them.

Jimmy Choo will also provide a men’s collection of shoes, bags and accessories.

According to Jennifer Uglialoro, a spokeswoman for H&M’s U.S. business, most of the footwear will range from $99 to $129 for boots, though there are over-the knee boots priced at $299. Shoppers can also find ballet flats for $59.95. Handbags will be priced from $59.95 to $299.

As for clothing, shoppers can find $69.95 sequins tank tops and $249 suede one-shoulder dresses. Uglialoro noted that the collection will be sold in about 10 to 12 U.S. stores in major markets, but those locations have not yet been decided.

Jimmy Choo’s designer shoe collection at department stores and boutiques range in price from about $600 to $1,200.

Most of H&M’s clothing sells from $60 to $89, Uglialoro said.

“We adore Jimmy Choo’s shoes and bags,” H&M’s Creative Designer Margareta van den Bosch said in a statement, adding it was the first time the company collaborated with an accessory brand. “I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around,” she said.

Jimmy Choo founder and President Tamara Mellon vowed that her brand would bring H&M “a sophisticated, fashion forward, accessible and glamorous collection.”

“We are privileged to be among the fashion greats who have been affiliated with H&M so far,” she said.

According to Stockholm-based H&M, Jimmy Choo – which was founded in 1996 – has been worn by Hollywood celebrities such as Cate Blanchett, Halle Berry and Hilary Swank.

H&M has previously collaborated with both pop icons and designers including Madonna, Kylie Minogue, Stella McCartney, Karl Lagerfeld, Roberto Cavalli and Viktor&Rolf.

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