May 6th, 2009 | Alexandra M.

Hayden Christensen is the new face of Lacoste

Canadian actor Hayden Christensen is the face of Lacoste’s new male fragrance Challenge. As Lacoste’s first celebrity ambassador, Christensen’s active persona and casual elegance make him the natural embodiment of the brand.

“We’re delighted to be working with Hayden as the face of the new male fragrance from Lacoste as he perfectly captures the modern spirit of the brand. He’s young, stylish and dynamic, with a charismatic twinkle in his eye that perfectly brings to life the ethos of the new fragrance,” said Andreas Gerber, Global Marketing Director Lacoste Fragrances.

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