July 29th, 2008 | Amanda

Gwyneth Paltrow: Key to the Cure’s Leading Lady

A-list hollywood actress Gwyneth Paltrow has just announced her latest role – as the 2008 ambassador for the annoual Key to the Cure campaign with Saks Fifth Avenue.

When the Entertainment Industry Foundation approached her with this clause, Paltrow said “If there is anything I can do to help raise money, especially with a charity like this, I will … I read about the charity and how aggressively they are trying to find a cure, not only for women’s cancers but also for other cancers. They target a lot of different areas out there. They support people who are coming up with innovative ideas to cure cancer. It’s an issue that touched me in a lot of ways.”

Gwyneth Paltrow had lost her father to cancer in 2002, and stated that the initiative will also donate money to the Bruce Paltrow Oral Cancer Fund, commemorating her father. This year, Saks Fifth Avenue will be hosting it’s 10th year anniversary charity shopping event, which has raised more than $28 million for cancer institutions over the years.

Saks Fifth Avenue first partnered with the Council of Fashion Designers of America and its Fashion Targets Breast Cancer program in 1999, and in 2003, teamed up with EIF’s Women’s Cancer Research Fund and launched KTTC. KTTC has been a astounding success, with all proceeds going to charities for cancer research. It has been endorsed by many celebrities, designers and well known personalities. Since 1999, more than 100,000 T-shirts have been sold, with the most successful designed by Diane von Furstenberg and promoted by Hilary Swank, and Juicy Couture with Renée Zellweger.

Mercedes-Benz, who has been supporting this cause for six consecutive years, is again creating a limited edition vehicle to benefit the cause — a white metallic version of the 2009 S550 sedan with a beige and black interior. The car will be available at Mercedes-Benz dealerships in September 2008, and the car maker expects to take in $1 million for the cause through sales of the 1,000 cars – with again, all proceeds going to cancer institutions.

This year’s shopping weekend will take place Oct. 16-19 at all 53 full-line Saks stores, 48 Off 5th Stores, and saks.com. Shoppers will find special items to benefit the cause, including the $40 Lagerfeld-designed T-shirt, which features two crossed arrows emblazoned on its front, one of which is topped with a heart, and an illustration of the Kaiser himself on the back (which is being modeled by Gwyneth above).

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3 Responses to “Gwyneth Paltrow: Key to the Cure’s Leading Lady”

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