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July 26th, 2008 | Dina

Ferragamo To Launch Perfume

 

Tuscan Soul

 

 

Ferragamo will launch a new perfume in September 2008 called Tuscan Soul. Its name by the way is the exact English translation of Isabel Derroisné Ame Toscane, a bestseller of the brand.

 

Categorized as a refreshing, floral perfume, this cologne is sure to enhance your natural feelings by elegant way. Perfect for casual wearing,This sought after scent is a magnificent mixture of Citrus notes, Rosemary spiciness, Jasmine, hint of Wood and Ocean Breezes.

 Ferragamo‘s 80th anniversary celebration in Shanghai, in March, was a mix business and pleasure. In addition to previewing the company’s first men’s and women’s timepiece collections, the Florentine fashion house will launch its new Tuscan Soul unisex fragrance. Tuscan Soul is not as “new” as you may think…

In November 2006, Ferragamo Parfums signed a two-year deal with Singapore Airlines to create travel kits for the carrier’s first-class passengers. Among the products were a custom-made line of face, bath, and body care products under the Tuscan Soul moniker, designed specifically for the jetsetter. Other products included lip balm, body moisturizer, aftershave lotion, and face and hand creams.

Tuscan Soul is designed to express the unique association between Tuscany and the Salvatore Ferragamo group. It will be a massive brand.

 

 

Popularity: 2% [?]


Topics: Fashion Scoops

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