HOME    ABOUT US    CONTACT US    ADVERTISE

October 19th, 2007 | Alexandra M.

Estee Lauder is remembered with new perfume

Aerin Lauder Aerin Lauder, granddaughter of Estee Lauder recently launched a fragrance in honor to Estee, who died in 2004. The new Private Collection fragrance is called Tuberose Gardenia and incorporates Estee’s favourite flowers. Talking to Vogue.com, Aerin Lauder described the new fragrance as fulfilling a market need: “When my grandmother launched the first Private Collection scent in 1973, it was all about quiet, personal luxury and I think that’s something there’s a really strong market for today. The modern consumer wants something fast and easy and cheap, then she’s Tuberose Gardeniamixing that with something very high-end and luxurious. That’s where this scent comes in.” With a price tag of $300 for 1 oz (30 mL) of Parfum and $65-120 for the Eau de Parfum , Tuberose Gardenia is exclusively available at Harrod’s and soon at Neiman Marcus and other specialty stores. Aerin modeled the ad campaign herself as well as designed the cap which is embedded with natural semi-precious gems in different shapes, making each one unique. Click here for a full interview with Aerin Lauder.

Popularity: 1% [?]


Topics: Beauty, Fashion Scoops



Comments are closed.


RECENT STORIES

August 17th, 2010

MAC Upcoming Fall/Winter 2010 Collection

August 16th, 2010

Marcel Wanders for MAC collection (Winter 2010)

Your Ad Here

August 16th, 2010

Mac A Tartan Tale collection (October 2010)

August 16th, 2010

Mac Cham Pale collection (December 2010)

May 18th, 2010

Mac Cosmetics teams up with Disney for Venomous Villains collection

May 4th, 2010

Penélope Cruz is the New Face of Lancôme

Penélope Cruz is the New Face of Lancôme

September 18th, 2009

Strong shoulders are balanced by a slim fit and a sky-high hemline.

Trend watch: Architectural silhouettes

STATS