Italian jeweler and luxury goods retailer Bulgari is set to promote its Fall 2007 accessories collection in the upcoming American television drama Dirty Sexy Money. The one hour show is about the perils of power, privileges, and money and will star Peter Krause, Donald Sutherland, and William Baldwin. The show is set to premiere September 26th on ABC, Channel Seven (Australia), CTV (Canada) and Channel 4 (United Kingdom). Several episodes are filmed at the Bulgari’s Rodeo Drive store in Beverly Hills and will air towarsd the end of October. I find it a great and subtle way to advertise Bulgari’s sunglasses, python handbags, and, of course, their legendary necklaces.

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Alexandra M.
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