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September 20th, 2007 | Alexandra M.

Dior’s 60th anniversary in style and luxury

Central atrium

The world’s fashion capital was host to Dior’s 60th anniversary celebrations on Monday night as well as John Galliano’s 10th anniversary as fashion designer for the prestigious fashion house, which was completely restored for the occasion. “The objective was really to make it even more luxurious,” said Sidney Toledano, president of Dior. “The customer is looking for ever-more sophisticated products in ready-to-wear and accessories. The whole mix is going up.” The moment shoppers enter the boutique’s giant atrium with a 360-degree showcase of handbags and other leather goods they can feel the luxurious vibe. Above are plasma screens bradcasting video montages from Israeli artist Ovaroma. So it should come as no surprise that a number of celebrities came to the fashion house to celebrate Dior’s many achievements. Sharon Stone, Juliette Binoche, Monica Bellucci, Karl Lagerfeld and Elton John (who also performed at the gala’s dinner) were among the stars who stepped onto the “gleaming marble floors-etched in Dior’s signature canning pattern”.
The store opened its doors to the public today after 2 days of by-invitation only shopping for its best customers.

Sharon Stone     Sharon Stone and Elton John     Sharon Stone and Dita von Teese     Monica Bellucci

Dior on Avenue Montaigne     The cocktail fashion room     Footwear department

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Topics: Events



3 Responses to “Dior’s 60th anniversary in style and luxury”

  1. Paris Fashion Week: Christian Dior Says:

    October 1st, 2007 at 9:18 pm

    [...] house Christian Dior showed its Spring 2008 collection earlier today. The brand which feted its 60th anniversary in September is back to elegance after years of fashion shows inspired by homeless people and biker [...]

  2. Eagles Says:

    January 8th, 2008 at 8:53 pm

    remove@sa-art.net

  3. taliBan.US | Harajuku and the Western World Says:

    July 28th, 2008 at 9:27 pm

    [...] Dior’s 60th anniversary in style and luxury [...]


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