November 13th, 2007 | Alexandra M.
Daria Werbowy creates beauty collection for Lancome
Forget models posing to sell makeup, after Heidi Klum for Victoria’s Secret, here is Daria Werbowy for Lancome. The 22 year-old supermodel has created a new limited edition collection for the brand. It consists of a neutral eyeshadow quad ($42), lip gloss ($24), and lipstick ($26). “This collection is a true expression of modern femininity, and it was really Daria’s passion that inspired the project,” said Odile Roujol, global president of Lancôme. The collection which will be exclusive to Sephora (in Germany it will be exclusive to Douglas and in the U.K. exclusive to Selfridges) will Centro Espacial Vik Muniz, a program that provides arts programs, education and training for young people from that city in an effort to keep them off the streets and away from gangs and drugs. “I don’t want it to be a marketing tool,” Daria told WWD. “I want it to evolve and to grow in the future. It is really about bringing a different kind of beauty to people.” The fabulously philanthrophic line debuts this April worldwide and will be initials with the letters DW.
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Topics: 4 a good cause, Beauty, Fashion Scoops