June 3rd, 2008 | Michaela

Chanel ‘New Concept’ Boutique Opens on Robertson Blvd

Channel has announced the opening of their new concept boutique on 125 North Robertson Boulevard, in LA. The 5,395 square foot cube-shaped boutique, designed by architect Peter Marino, resembles a gallery space: airy, open and clean. The boutique is fashion forward and will differ from other Channel stores as it will display a constantly changing, hand picked selection of tightly focused items from a variety of the Channel lines to develop an overall store aesthetic. The boutique aims to maintain an of-the moment spirit which highlights a new approach to retail with cutting edge, highly creative merchandising, showcasing the the clothes like works of art, decorating the store and adding to the vibrant Robertson Boulevard neighborhood.

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