August 14th, 2007 | Alexandra M.
Chanel on top of its art!
French luxury house Chanel will unveil its revamped 14,700 square foot flagship tomorrow at 400 North Rodeo Drive in Beverly Hills (by invitation only, of course). The boutique’s façade inspired by the perfume bottle of the iconic Chanel No.5 fragrance is the second highest-performing unit for the company after the 57th Street boutique in Manhattan. New York-based architect Peter Marino “was very inspired by Coco Chanel’s apartment in Paris [at 31 Rue Cambon],” said Barbara Cirkva, president of Chanel’s fashion division in the U.S. “One of Peter’s ideas was to bring a residential feel into a retail environment. I think the luxury customer relates to that and understands it.” The four-story Beverly Hills store is divided into a 9,360 square foot fashion boutique and a 2,460 square foot fine jewelry and watch boutique, each having its own separate entrance. There is also a luxurious 2,880 square foot rooftop penthouse that will host private clients events.
Several art works such as a Johan Cretan porcelain torso with camellia flourishes and a François-Xavier Lalanne bronze sculpture of a stag, are displayed around the boutique. Furniture designers Ian Stallard and Patrick Fredrikson also contributed with a piece. On September 20th, Chanel plans to celebrate its artists with a special art-themed bash benefiting P.S. Arts.
On the same note, the Palm Beach store is currently undergoing renovations similar to the Beverly Hills boutique and is scheduled to open on November 1st.”We like the idea of having a continuity and certain iconic pieces in the design of every store,” said Cirkva, “but I like that every city has a slightly different twist on the design.”
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Topics: Events, Fashion Scoops