After a 15-year absence, Alfred Sung made a grand entrance back into fashion during Toronto Fashion week. While Bridal wear usually closes the event, yesterday was an exception with Sung opening Fashion Week with Alfred Sung Bridal, which took place at Nathan Phillips Square.

 His ‘White Collection’ included many exuberant gowns in white, bone and cream. Some were strapless gowns of taffeta while others had Swarovski crystal trims. His gowns range in price from $1,000-$3,000.

The Canadian design legend has everyone in mind when making his designs. His lines are affordable and this stresses his motto that it’s easy to afford timeless elegance in this day and age and you can achieve it at any price point.

The 60-year old designer had 32 models for 32 gowns at his Fashion Week show. He didn’t want models rushing around backstage to change into another gown. His strategy for this was to stay away from creating flustered models, instead keeping them feeling calm and therefore showcasing his designs by making a grand entrance.

Sung has a signature ‘modern classics’ taste that he tries to keep themed to all his products.

His other enterprises include Alfred Sung eyewear, Alfred Sung menswear for Moores, Alfred Sung Home, and Alfred Sung fragrances.

Moores now carries an Alfred Sung tuxedo and Alfred Sung Christmas ornaments will soon be available at Zellers.

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Jennifer Zalitack
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