June 12th, 2008 | Viola
Anne Hathaway debuts her Lancome Fragrance – Magnifique
Anne Hathaway has joined the Lancome team in January for the brand’s new feminine line. President of Lancome International Odile Roujol is confident that Anne will successfully portray the passion and excitement of their new fragrance. Anne will be joining fellow ambassadors Kate Winslet and Clive Owen. The well liked and well perceived 25 year old Anne has recently appeared in high profile events such as Valentino’s 45th Anniversary bash in Rome, Giorgo Armani’s Couture Show in Paris, opening of the D&G Madison Avenue flagship, and more. She’s definiltey getting her share of the fashion and beauty industry.
This partnership will be the starting point of a billion dollar beauty force that aligns with the younger market. This will be Lancome’s new era of brand awareness. This campaign is part of Lancome’s strategy to focus more into the fragrance and skins treatment business.
Sounds like a win-win relationship to me.
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