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November 26th, 2007 | Alexandra M.

Adidas and Diesel team up for denim designs

Adidas Adidas announced today that it has inked a four-year deal with Italian denim company Diesel to create “Adidas Originals Denim by Diesel.” The new line will be hitting Adidas Originals stores as early as February 1st, 2008. Two designs each for men and women will be priced from $240 to $320 per pair. “Now when a consumer walks into one of our stores, we can offer them a complete look, from a track top to jeans to a pair of sneakers.” said Hermann Deininger, CMO of Adidas’ Sport Style Division had this to say about the endeavor. Though the line would only be available in only Adidas stores, both logos are stitched into the denim creations.

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Topics: Fashion Scoops



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