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September 17th, 2008 | Jennifer Zalitack

Eva Mendes launches bedding collection: Vida Bedding


 

 

Vida Bedding

 

Eva Mendes and Macy’s have announced the exclusive launch of Vida. This exclusive bedding collection has been created between her and her partner, George Augusto.

Vida bedding collection will initially be available in five different styles, each ranging in different colours, patterns and fabrics.

The styles include: Bettina-featuring saturated warm colours;  Isabella-featuring elegant gold and warm shades of mocha; Rosa-featuring combinations of gold tones and ornate embroidery; Kalia-featuring romantic detailing and Jayde-featuring a floral pattern. These styles are available as  four-piece ensemble sets.


Mendes reportedly commented on her line and the recent partnership saying “Vida is about easy luxury – the colors, fabrics and textures that I live and love, brought to life in a stylish, comfortable and affordable way….I’m excited to partner with one of the strongest names in the retail industry and to see my passion for design come to life.”

The new bedding line is available at Macy’s stores and on Macys.com. Vida will also offer sheet sets on macys.com in both ivory and gold for easy coordination with any of the bedding collections. It is reported that the five bedding styles in the initial launch is going to pave the way for a future lifestyle home décor line.

The exclusive launch of Vida coincides with Macy’s 150th birthday celebration this fall.

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