Jessica Simpson is the new face of Stampede Light Plus beer.

This deal with the Dallas’ Stampede Brewing Company will see the star featured in ad campaigns, as well as reportedly taking a 15 per cent stake in the brewery in return for her endorsement.

Simpson is reportedly delighted with the deal, saying “As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people. Yes, I work out and take care of myself, but I also like a cold beer once in a while.”

To support a healthy lifestyle, the brew is touted as being packed with vitamins.

Simpson has her own clothing line, launched her own fragrance, line of hair extensions and a bath and body collection.

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Jennifer Zalitack
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