Ladies, start your showers. And imagine Mr. Brad Pitt soaping you down with Kiehl’s new Aloe Vera Biodegradable Liquid Body Cleanser all over your luscious body. Ok, so maybe only part of that fantasy can be a reality. But you can certainly think and thank Mr. Pitt as you shower later this fall with the new eco-friendly body wash from Kiehls.

Not only is the product green (packaged in recyclable plastic and made from all-natural ingredients), the cause behind the product is green as well. Mr. Pitt teamed up with the luxury hair and skin-care company to raise money for green causes. One hundred percent of the proceeds from the cleanser sales will go to JPF Ecosystems, a non profit started by Pitt and Kiehls.  However, don’t expect to find Mr. Pitt’s face on the advertisements or his name on the packaging.

“Brad is not a face, he’s a partner,” Roberta Weiss, Kiehl’s senior of VP global marketing, told WWD.com.

And don’t worry folks, this cleanser isn’t a limited edition item. It will be permanently added to Kiehl’s line so you can repeat your Brad Pitt lather-and-rinse fantasies as often as you like.

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Nancy
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