Diesel and Adidas launch new jeans line collaboration

Two big-house names, Adidas and Diesel, have joined forces to introduce the first Adidas Originals Denim by Diesel Collection. Earlier this year, they penned a four-year product collaboration to launch this exciting new line.

The first denim collection to result from this four-year relationship is a line of extremely detailed, premium denim, aimed to please the truest of jean lovers! Two male and two female models in four different washes are available exclusively at Adidas Original stores world-wide for spring/summer 2008.

Adidas is aiming to offer consumers a ‘complete look’ and something ‘truly unique’ by their partnership with Diesel for this denim line. Now shoppers can walk into their store and find everything from track tops to jeans to a pair of sneakers.

Look out for this exciting new line at stores near you!

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Jennifer Zalitack
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