Well here’s an unlikely pairing, Elizabeth Arden + Rocawear = fragrance? (And of course, $$$$).

Apparently so. Brought together by parent company Iconix Brand Group, Arden is set to launch Rocawear’s first fragrance for men and women, 91X Rocawear in the Fall of 2008. But this isn’t simply a summer fling, Arden will be releasing a following line of cosmetics and skincare products thereafter.

I just keep thinking about how they have nothing in common with each other. Ah, but who can say? If opposites attract then this is a match made in economic heaven.

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Sarah
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