TIMEX, one of the leading and best known watch manufactures, has launched an exciting new campaign Conversation Starters. Aussie native Brett Lee who acts as the TIMES brand ambassador, recently unveiled the line in New Delhi, India. The idea behind the campaign draws from in-depth consumer research that a great looking watch can act as an ice breaker between two people, just as the TIMEX adds indicate with the line “Hey! Nice watch”. The line consists of 21 men’s watches, that have a distinct style focussing on functionality and quality, yet maintaining a fashionable and sporty appearance. The line boasts watches with highly impressive techie functions such as a Tide-Temp-Compass, a 30-city World Time function, or the 12-hour Chronograph with Tachymeter or the Retrogrades, all aimed to get noticed, and talked about. TIMEX hopes that this campaign will help them revolutionize and modernize the brand with a new look and feel, yet still maintain their core values of quality, durability and function.

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Michaela
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