Viktor and Rolf, the brand that first started in a warehouse producing dark denim jeans for men, are on the brink of becoming major household names. Awhile back in March, the duo, Viktor Horsting and Rolf Snoeren presented a beautiful collection of signatures pieces at Holt Renfrew Canada. Since then they have been traveling across the country and into the United States. And let’s not forget the loads of positive press they have been receiving along the way. Everyone from Gossip Girl’s Blake Lively to my friend’s mom has been picking up the gorgeous pieces.

It’s not surprise then that Viktor and Rolf have signed on with Diesel, a brand that will further increase their visibility and help them develop and expand into all markets.

“My dream is to represent a fresh, modern group for the future — I don’t look for establishment designers but someone with important creativity, and Viktor & Rolf are the expression of my luxury,” Mr. Rosso said the chairman behind O.T.B.

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