Nordstrom launched a series of videos on their website today, titled “Design to Inspire.”

The videos aim to take the consumer inside a fashion label with one of the creators of the collection. In the first set of videos, the label is Milly and the designer is Michelle Smith.

The series accompany 12 different new outfits. Smith discusses the outfit’s materials, the best way to wear it, as well as with what accessories. A model poses in the clothing, giving the viewer a better, 360 degree angle of the entire item.

Milly is only the first fashion house to be featured. Nordstrom plans to showcase more labels and designers in the future. “Design to Inspire” can be viewed here.

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Jennifer I am a Chicago-based freelance writer with an insatiable curiosity about EVERYTHING. My favorite subjects are music, fashion, makeup, movies, pets, fitness and books. My husband and I are also the proud owners of two dogs and three cats.
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