When you just gotta make an old boyfriend, classmate, or frenemy jealous, nothing does the job better than showing up in a totally chic dress and wowing everybody in the room. Ilus, a new boutique opening at 248 Elizabeth Street in New York, is stocked full of dresses ready to wear for your next big event. With their clever “luxury or lease” option, you can buy or rent any of the dresses on their racks!

Renting a dress can set you back a measly $60 - $125, whereas the buying price could be anywhere from $300 - $1000. The renting price allows you to keep the dress not just for a night, but for three whole days. Perfect for a long weekend or a string of weddings. From Cynthia Rowley to Nicole Miller, the racks are filled with vibrant, eye-popping dresses that will permanently imprint themselves into anyone’s memory. Dry-cleaning, alterations, even what to wear with it is taken care of. Owner Linda Pratka will recommend accessories that will complement your dress (which can also be rented) and put together a whole look for you. If you end up loving it, you can always buy the dress and its accompaniments.

Most luxury dresses you’d only be able to wear a couple of times before your body changes, or the dress itself is out of vogue. Renting is a good way of expanding your wardrobe, and indulging in your favourite labels at a fraction of the price. For once, it’s not against store policy (or your morals) to return something you’ve already worn!

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Cheryl : A recent university graduate, Cheryl's biggest nemeses are the fashion sheep of the world. She enjoys food, soaking up whatever her native Toronto has to offer, and finding a great quirky handbag. Her only rule of fashion: you want to, so wear it.
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