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June 17th, 2008 | Cheryl

Site Review: Pretaportobello.com


Emily & Fin Green Chloe Dress

Imagine a charming little boutique with warm lighting on the walls, a squashy armchair in the corner, and one-of-a-kind pieces on the racks. Usually, these types of places would be tucked away in some obscure little neighborhood, or the clothes would be listed at exorbitant prices. It’s time to say goodbye to the days of trekking all the way to your favorite shop, braving the cold and crowds, only to find that the top you’ve been coveting for weeks was just sold ten minutes ago to some eager shopper. From now on, the warm lighting and comfy armchair are the ones in your own home, and the one-off dresses, skirts, and jackets are at your fingertips!


Pretaportobello.com is a “fashion market on the net,” selling everything from lingerie to jackets direct from London markets at affordable prices. Beautifully illustrated and veritably fool-proof, the site makes it easy to search for items either by type, brand, or even by trend. This is not just an online shopping outlet, though; there’s even a section for those who have a need to haggle, and would prefer to propose trades to other sellers. Shop and barter at these “virtual stalls” from the convenience of your home or office, 24 hours a day, 7 days a week, and have your purchases shipped right to your house – it’s that easy!

Personally, I have severe ADD when it comes to shopping in regular stores, so I was very surprised when I kept blurting out, “oh my god, I want that!” when sifting through the website. All the clothes are designed by up-and-coming talent with their own ideas, so any item you pick up here will be a truly distinctive find. If you’re sick of how everything looks the same nowadays, and want gorgeous pieces that’ll have all your friends asking where you got it, head over to Pretaportobello.com now.

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