Some really cool advertising material came out from lingerie maker Agent Provocateur, featuring model Kate Moss. These ads are quite unique with some horror element incorporated into some kind of script or story. The script aims to project the “the demise of a bride’s ‘big day’ and serialize the unravellings of the religious organization behind it”. Each of the scenes come with theme pictures and also ad videos available on their website. Below are the 6 scenes.

Scene 1: The Happiest Day of Her Life

Scene 2: The Garden of Eden

Scence 6: Let Them Eat Kate

Personally I really like this. I think it’s a rather different take on the lingerie market and is a breath of fresh air from the typical romantic, pink and angelic type advertisements. I believe the advertising did some great work to give us a surprise factor here.

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Viola
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