Helmut Newton for TopShop

After Kate Moss comes another great collaboration with Top Shop: Helmut Newton. Helmut Newton created the Newton Machine in the 1970s which allows the model to become the subject, stylist, and photographer.

Top Shop will re-create Helmut Newton’s greatest machine at the Oxford flagship store, allowing shoppers to play and try it out for free. Of course, the machine will be closely matched with the real thing to get the full experience. Now, shoppers can become their favourite model and photographer.
Photographs by Helmut Newton and resulting images taken by shoppers will be displayed at the store.

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Viola
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