Following in the footsteps of other unusual campaigns models like Keith Richards, Mikhail Gorbachev and Catherine Deneuve, Francis Ford Coppola and daughter Sofia will be featured in the latest edition of the Louis Vuitton’s core values ad.

The campaign jam packed with powerhouse filmmaker Francis, indie darling Sohpia and controversial photographer Annie Leibovitz aims to remind people about the romance of travel. Argentina offered the ideal backdrop and will feature Sophia listening to her father in a grassy field, “Annie’s used to shooting people who aren’t models. On the red carpet I’m self-conscious. The best way is not to look at the camera. Here I’m just listening to my dad talking.”

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