NYC’s second True Religion store is now open on the Upper East Side. Located at 1122 Third Ave, the new 1,400 square-foot branded store is just a short jaunt from Bloomingdales, Scoop, Sephora, Molton Brown and Lucky. The store offers the entire True Religion branded collection for men, women and kids, including its signature denim styles, its expanding sportswear line and a full range of licensed product, such as footwear, swimwear, headwear and handbags. How will their new premium denim and non-denim products resonate with fashionable Upper East Side shoppers? Time will tell… but you can bet we’ll be watching! Two additional branded stores will open in Manhattan at Time Warner Center and Union Square later this year.

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