Kimora Lee Simmons has decided to take over department stores with new line called Fabulosity, which will debut in J.C. Penney stores in July. Inspired by the glamorous lifestyle of the former runway model, Fabulosity embodies a lifestyle of confidence, beauty and fashion sense, all at a smart price. Fabulosity will be merchandised at JCPenney as an urban lifestyle offering in Juniors with a complete sportswear line featuring tees, knit tops and sweaters, jeans, skirts and dresses, as well as hoodies, jackets and outerwear. Price will range from $29 to $108.
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