Elizabeth Arden has entered into an exclusive long-term global licensing for the development, marketing and distribution of fragrance, cosmetics, and skincare products with the leading fashion designer Alberta Ferretti. A debut fragrance is planned to launch in the spring of 2009. Elizabeth Arden will produce and market the fragrance collections with creative direction for the scents to come from Alberta Ferretti herself. “I’m extremely proud to embark on the adventure of creating my fragrance with Elizabeth Arden,” stated Alberta Ferretti. “The history of Elizabeth Arden in the world of beauty is characterized by a distinct definition of femininity that is quite close to my own world, in which beauty, femininity and sensuality emanate from the personality. I am convinced that this collaboration will result in a remarkable fragrance that will express the contemporary nature of a woman who lives in the present yet looks to the future,” she added. International designer Alberta Ferretti is known worldwide for her beautiful gowns, chosen by innumerable celebrities for their red carpet appearances. Her style is feminine and sensual, elegant and contemporary, complimenting each woman’s personality by enhancing her own beauty with exquisite tailoring and fine details. More info forthcoming…

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