Love Moschino is the new name for Moschino Jeans, the witty, edgy spin-off of sister brand Moschino, which first burst onto the fashion scene 1987. For 2008, the brand is getting an update. “The re-updating of the logo is part of the development plan regarding the Moschino world at a time of great brand visibility and growth on the international market,” explains Massimo Ferretti, president of Moschino’s parent company. “Furthermore, Love is one of those iconic words of the fashion house which can convey a feeling and communicate a positive message.” Love Moschino will kick in with the Autumn/Winter 2008-9 pre-collection, which is due in store in June.

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Alexandra M.
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