Anne Hathaway has been named the new ambassador for the Lancome Cosmetics brand. he Devil Wears Prada beauty, 25, will front a new advertising campaign by the cosmetics giant for a new fragrance which will be launched later in 2008. “Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008″, says Odile Roujol, President of Lancôme International.

[Source: Press release]

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Alexandra M.
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