H&M has teamed up with Finnish retailer Marimekko and will offer a range of vintage-style fashions inspired by Marimekko’s most popular patterns from the 1950s, 1960s and 1970s. The collection of some 50 products will be sold in H&M’s stores worldwide starting April 2008. “Our design team has long admired Marimekko’s vivid prints and colours. When our designers came up with the idea of creating a collection with Marimekko prints, it felt natural and just the right time. The summer collection 2008 will be joyfully fresh like a vitamin injection,” states H&M head of design Margareta van den Bosch. The range will have a “graphic overall look” and include 70s-style dresses, tunics, skirts and shorts for women, with men having to make do with shirts and shorts. There will also be some children’s items and accessories. We’ll hopefully have images of items in the range nearer to launch…

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Alexandra M.
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