Beauty compagny Elizabeth Arden has entered into an exclusive global licensing agreement for the development, marketing and distribution of men’s and women’s fragrance, cosmetics, and skincare products with the lifestyle apparel brand Rocawear. A debut fragrance is planned to launch in the fall of 2008. “The Rocawear name connects with the customer we want to attract. Adding Rocawear to our lineup of lifestyle fragrance brands allows us to further diversify our multi-dimensional brand portfolio and expand our reach to a young, modern consumer. Elizabeth Arden’s leadership in fragrance, coupled with the creative involvement of Shawn “Jay-Z” Carter and the team at Rocawear, will provide us with a strong platform for success,”said E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden. Elizabeth Arden is currently producing the Britney Spears, Hilary Duff and Danielle Steel perfumes.

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Alexandra M.
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