Sophie Monk is the latest celebrity to appear in a People for the Ethical Treatment of Animals (PETA) ad. The 28 year-old stripped off for the organization in order to promote the veggie diet. The spicy ad is intended to persuade people to “kick their meat habit” the Aussie beauty said in an interview with the organization, “If you are going to take your clothes off for something, it better be a good cause.” On her being a vegetarian, Monk commented “There’s no doubt in my mind that going vegetarian has made me feel better not only physically but also because I learned about the suffering of animals who are raised and killed for food.” The American Beauty inspired print and billboard campaign sports the tagline “Spice Up Your Life—Go Vegetarian” with Sophie lying on a bed of red hot chili peppers. She follows in the footsteps of other actresses including Alicia Silverstone and Dita Von Teese who have taken off all their clothes to draw attention to the cause of not eating meat. Check out a behind the scene video of the shooting here.

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Alexandra M.
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