Asia Nitollano, the winner of the CW reality show Pussycat Dolls Present: The Search for the Next Doll as well as actress Lauren London and singer Cassie are all the faces of the newly relaunched Sean John’s Women collection. Last night, the trio attended the launch party in New York at the Sean John flagship store. The campaign, which was photographed by Warwick Saint, aims to attract younger consumer. Think Baby Phat meets Iceberg. “I wanted the campaign to be like Diddy’s angels. I think that Asia, Lauren and Cassie represent the Sean John girl in a perfect way”, said Diddy, who describes the collection as “glamorous and sexy, with the style and swagger customers have come to expect from [the Sean John] label.”
Click here for a video preview of the collection.

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Alexandra M.
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