The countdown has started for Cavalli’s much anticipated collection for H&M, which is due in stores on November 8. The Swedish retailer unveiled the fabulous ads for the campaign today. Created in house, the campaign includes both print, outdoor and TV components, taken at Cavalli’s Florence (Italy) estate. Roberto Cavalli has always represented luxury and glamour and that is very well depicted by models Lydia Hearst, Erin Wasson, Jessica Stam, Theodora Richards, and Nicolas Malleville in his campaign. “The atmosphere is fun and exhilarating. The setting is glamorous…We hope our customers will feel inspired to partake of this glamorous world, however exaggerated, when translating Roberto Cavalli’s look into their own personal style”, said &M Creative Director Jan Nord. Leopard print patterns, and metallic notes are a delightful preview of what is to come in less than a month at over 200 H&M stores worldwide. Check out a preview video here.
Roberto Cavalli for H&M is wild on Oct12 2007
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