After perfume and ready-to-wear, Calvin Klein presents a beauty line. The American brand signed a license agreement with Markwins Holding Company Limited to produce its vast range of beauty products. From make-up to body care, the line is composed of about 200 products, all very rich in vitamins, in various bright shades and innovative products for a sexy and urban woman. Emphasis is given to expressive and sensual eyes with pastel shades for the more romantic and intensive. This print advertising campaign, shot by David Sims in New York and featuring Dutch model Lara Stone is already featured in fashion and style magazines in Italy and Asia, where the line is already available. Expect Calvin Klein Beauty to hit the US market in early 2008.

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Alexandra M.
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