The Keds Corporation announced today that it has extended its relationship with spokeperson Misch Barton, which was up at the end of this year, until Summer 2008. “Mischa is a leading style influencer and has been an excellent partner helping Keds reposition the brand image and product over the last three years. When we first signed Mischa, she was just on the cusp of fame, and since then has grown into a promising young actress and become known globally as a fashion trend setter. We look forward to her continued involvement in the brand in 2008,” said Shawn Neville, president of Keds. The creative process is underway now, with the photo shoot and production set to begin in October. The new campaign will take a fresh look around their new tagline “Be Cool” and will look at the evolution of Keds and Mischa . ” The new campaign will continue to engage the Keds consumer drawing inspiration from Mischa’s classic style, her career as a young Hollywood actress, and her natural personification of Keds’ iconic status,” said Wendy Yang, Senior Vice President Product and Marketing, Keds Corporation. The Spring 2008 ads will be unveiled at an ad campaign party in New York City in December.

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Alexandra M.
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